i was walking on the main footover bridge of Dadar station today(the main one that is used to cross over to change the railway lines) and i saw a woman spitting right in the middle of the bridge not even bothering to go to on corner and spit there not that i think that is justifiable but its definitely lesser of the two evils.I felt like slapping her and nauseated seeing her spit like that.
Why is it that we never stop ourselves from doing something like that? Why is it that the innumerable cigarette butts are stamped upon right on the spot where people smoke rather than using ash trays or the trash cans? Why is it that even the educated and civilised throw wrappers and fruit skins right out of train,car or bus windows?
Is it because we Indians lack a sense of self-discipline and will never impart it unless its thrashed upon us. I think it definitely works that way. Lets say tomorrow BMC announces,'The person spitting on the road or not disposing trash in trash cans will be charged a fine of Rs. 100' Post the announcement it employs officers at public places just to catch people who violate this regulation.I'm sure it will be a very good income generating activity for the government provided we dont bribe those officials too. Why don't we litter when we go abroad in cities which are extremely well maintained and clean by whatever means that they employ? It will happen here also if BMC takes it up seriously and prosecutes us for littering. Why so? Why can't we realise on our own that its our city, ou country, our world. We are the ones living in it and that its like our home. If we dont dirty our own houses then why do we dirty our streets? Thats because as Indians we will never learn to do anything on our own unless someone slaps our backsides...
Speaking of bribes, we say our government is corrupt to the core. But what the recent Tata Tea Ad says is true, log khaate kyun hain...? kyunki hum khilate hain... We are the ones corrupting the system... Nothing can change on its own... we have to be a part of this change...
So the next time you see a person littering or spitting stop them making them pick it up or make them clean their spit by employing whatever means you want to... :).. like i said we are Indians... we won't change and we absolutely lack self- discipline unless someone whacks our backsides and makes us do it...
Lets bring about the change guys...
Oh! and last but not the least thats absolutely ghastly is that some of us dont even have public speaking etiquette. How else do you explain an Indian CEO of an MNC coughing into the microphone while making a speech to an audience of more than 500 people...
Indians seriously... buck up guys... lets bring about this change and its high time that the rest of the world changes the way it looks at us.
Friday, February 26, 2010
Saturday, February 20, 2010
Ads that care but sell more
The Aircel campaign with Mahinder Singh Dhoni and Bhaichung Bhutia saying that there are just 1411 tigers left in India definitely ignites the bulb in the minds of wildlife enthusiasts but what after that? Social service ads are supposed to do more than just hold a candle to the cause. They have to provide an answer. The Tata tea Jaago Re campaign actually improved the voter turn out as people were provided with the platforn where they could be a part of the campaign and reduce the indifference to voting among the educated in India. The Aircel ad just helps to get rid of the guilt and the brand connect seems to be slapped on. Having a thousand fans on a facebook fan page will just make the people aware of the number of tigers left in India. But so what about that? Is Aircel actually doing anything to increase that number or see to it that the number doesn't fall more?If anyone knows then please tell me. This brings me to doubt about how true their intentions are or is it just an advertising gimmick. Corporate Social Responsibility(CSR) is the need of the hour and corporates do need to expand their horizons beyond the profit making objectives. We need companies with a soul not materialistic hawks who can use even distress to turn to their advantage.
Thursday, February 18, 2010
Why engineers should not be allowed to do get into an IIM?
Typically, 80% of the entrants into IIMs aare engineers. For some strange reason the tests are designed in such a way that as an engineer you have a greater chance of belling the CAT.Does this mean only engineers can manage? What if you are a lawyer wanting to manage your law firm better, or a journalist wanting to manage your newspaper better, or a biochemist wanting to manage your R&D company better? The IIMs have already decided that you are unfit to be a manager. IIM-B's web site on the contrary says 'candidates from diverse backgrounds are selected.'
Out of the pool of students that graduate from these colleges only 10% join engineering companies and the rest 90% sell consumer products, manage mutual funds or join IT companies.
When they do their engineering courses, these people obviously have no intention of becoming engineers. They are using their engineering education merely to give them an edge over other competitors at the IIM entrance examination. Incidentally, 30% of them are from IITs and being an IIT-IIM graduate is considered to be a badge of honor.
The world over, engineers do an MBA to acquire skills to manage their engineering industry better, not to switch to alternate high paying careers.
Added to this, the governement spends an average of Rs.4 lac annually and 8 lac if he/she's and IITian for engineers who pass out from governement subsidised colleges. this means that a hard earning tax payer is paying for the engineering education of a person who has no intention of using his engineering. This definitely is not the intention of government subsidy of engineering education.
An annual ritual (currently on) in all the IIMs is the great tom-tomming of the pay packets of their fresh MBA graduates. How many professions have you heard of where so much noise is made of the starting salary of graduates? how many times have you heard of an IIM graduate turning a loss making company into a profit making one?
These high paying lucrative jobs are the attraction for engineers to change the course of their careers. Just because they are good engineers doesn't mean they are good managers as well.
Its high time that people realise the value of education as a way of living rather that considering it as a way to earn fat pay cheques.
Out of the pool of students that graduate from these colleges only 10% join engineering companies and the rest 90% sell consumer products, manage mutual funds or join IT companies.
When they do their engineering courses, these people obviously have no intention of becoming engineers. They are using their engineering education merely to give them an edge over other competitors at the IIM entrance examination. Incidentally, 30% of them are from IITs and being an IIT-IIM graduate is considered to be a badge of honor.
The world over, engineers do an MBA to acquire skills to manage their engineering industry better, not to switch to alternate high paying careers.
Added to this, the governement spends an average of Rs.4 lac annually and 8 lac if he/she's and IITian for engineers who pass out from governement subsidised colleges. this means that a hard earning tax payer is paying for the engineering education of a person who has no intention of using his engineering. This definitely is not the intention of government subsidy of engineering education.
An annual ritual (currently on) in all the IIMs is the great tom-tomming of the pay packets of their fresh MBA graduates. How many professions have you heard of where so much noise is made of the starting salary of graduates? how many times have you heard of an IIM graduate turning a loss making company into a profit making one?
These high paying lucrative jobs are the attraction for engineers to change the course of their careers. Just because they are good engineers doesn't mean they are good managers as well.
Its high time that people realise the value of education as a way of living rather that considering it as a way to earn fat pay cheques.
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